A real briefing from October 2026 with the hotel and competitor names removed. Get one for your hotel, free →
Each month HoteliaOS checks your market the way a guest shops it: the same dates, the same booking sites, the same hotels side by side. Then we decide what to fix and do the work.
Your own rate never appears on Google, so every booking goes through Agoda or Booking.com and pays commission. Fix that, answer two guest worries, and your reviews support a higher weekend rate.
Our estimates, please correct: 20 rooms, 70% occupancy, $40 average rate, 80% of nights from booking sites at 15% commission. About $16,800 room revenue a month, $2,016 of it paid in commission.
Move 10% of OTA nights to direct bookings. A cautious first target once your own rate shows on Google beside Agoda.
$3 more on Friday and Saturday nights. Hotel D has the same 9.3 rating at $48 a night; Hotel B and Hotel C sit at $40–41.
8 more room nights a month. About two bookings a week from listing on more sites, AI search content and review replies. Not in the estimate.
Same 9.3 as Hotel D, $11 a night cheaper. Hotel B and Hotel C charge $40–41 with lower ratings.
315 reviews against 658 and 803 for the resort-style hotels. More recent reviews keep your rating visible.
Price: each hotel's cheapest price on Google Hotels for Tue 1 Dec 2026, 2 adults. Ratings: Trip.com, except Hotel C (Expedia).
Four nearby hotels compete for the same guest: rated 9 or above, priced around $30–50 a night, and booked mostly by weekend visitors comparing them side by side on Google and Agoda.
| Property | Group | Typical night | Rating (reviews) | What it sells |
|---|---|---|---|---|
| Your hotel | You | $37 | 9.3/10 (315) Trip.com | Stylish rooms, quiet street, lobby café |
| Hotel A | Boutique | $32 | 9.1/10 (346) Trip.com | Chinese-style decor, central near the markets |
| Hotel B | Resort-style | $40 | 9.2/10 (658) Trip.com | 4-star, large pool, breakfast by the water |
| Hotel C | Boutique | $41 | 9.2/10 (130) Expedia | Garden design, café and library, walk to the main mall |
| Hotel D | Resort-style | $48 | 9.3/10 (803) Trip.com | Green resort grounds, family rooms |
On Google Hotels, guests see you from Agoda, Booking.com, Priceline and Bluepillow only. Hotel D shows 15–18 sources, Hotel B 11–14, Hotel A 8–14. Fewer listings means fewer places a guest finds you, and Google gives you less space on the page.
Agoda is the cheapest option for you on 6 of 7 nights ($36.88–40.58), Booking.com on Saturday 5 Dec ($42.70). Without a direct rate on Google, each of those bookings pays commission.
ChatGPT, Claude and Gemini all know your hotel by name. But when a traveller asks for the best boutique hotels or where a couple should stay, they suggest Hotel B, Hotel C, Hotel A and others. Gemini picks you only for “a quiet, well-reviewed small hotel”.
Google lists no official-site price for you on any of the 7 nights. A guest who wants to book direct has no button to do it, so they book through Agoda.
Hotel C shows its own site at $59.39 while Agoda sells it from $38–41, 25–36% cheaper, every night. Hotel A shows $56–74 direct while Agoda undercuts it by 43% every night. Guests see the gap and book the OTA. If you list a direct rate at the same price as Agoda, you beat both of them on direct bookings.
A guest comparing the two sees one hotel answering its guests and one not. Replies also give you the chance to answer the parking and distance comments in public.
315 on Trip.com against 658 for Hotel B and 803 for Hotel D. More recent reviews keep your high rating visible in search results.
Parking is tagged on 20 reviews, and several guests note you are not walking distance from the centre. Both can be answered before a guest books: parking details on every listing, and Grab times to the night market and the main mall.
Hotel D has the same 9.3 rating at $48 a night, $11 more than you. Hotel B and Hotel C sit at $40–41. Your reviews support a higher weekend rate.
9.3 on Trip.com, level with Hotel D and above Hotel A (9.1) and Hotel B (9.2). Guests single out service (9.6) and cleanliness (9.5).
Reviews return again and again to the design, the quiet, the spacious clean rooms, the friendly staff and the coffee at the lobby café. That is a clear boutique story your competitors cannot copy.
Review themes from Trip.com. In the next refresh this section also draws on your Google and Agoda reviews from HoteliaOS.
Connect your hotel to Google's free booking links so your website appears next to Agoda, at the same price. Every guest who books there saves you the commission.
We draft replies to every new review and the backlog, including the parking and distance comments. You approve in HoteliaOS.
Your competitors reach 8–18 sources on Google; you reach 2–5. Adding the Expedia group (Expedia, Hotels.com) and Trip.com through your channel manager widens where guests find you.
Parking details, Grab time and cost to the night market and the main mall, on Google, Agoda, Booking.com and your website. Plus the words AI search looks for and your reviews back up: boutique, quiet, good for couples.
Your rating matches Hotel D at $11 less a night. Try a small increase on Friday and Saturday and watch bookings for two weeks.
When travellers ask for the best hotels in town, you are suggested in 1 of 9 answers. All three assistants know you by name; only Gemini picks you, and only when the traveller asks for somewhere quiet. Three of your four competitors appear in the answers that leave you out.
Describes you when asked by name, but left you out of all three “best hotel” answers.
Left you out of all three “best hotel” answers, and could not answer the pros-and-cons question about you.
Picked you for “a quiet, well-reviewed small hotel”: 1 of 3 “best hotel” answers.
| What a traveller asked | ChatGPT | Claude | Gemini |
|---|---|---|---|
| “What are the best boutique hotels in town?” | ✕ Not you | ✕ Not you | ✕ Not you |
| “Where should a couple stay in town? Recommend a few hotels.” | ✕ Not you | ✕ Not you | ✕ Not you |
| “Recommend a quiet, well-reviewed small hotel in town.” | ✕ Not you | ✕ Not you | ✓ Recommends you |
| “What do guests say about your hotel?” | ✓ Knows you | ✓ Knows you | ✓ Knows you |
| “Is your hotel a good place to stay? What are the pros and cons?” | ✓ Knows you | ✕ Doesn’t know you | ✓ Knows you |
Hotel B · Hotel C · Hotel A · five other hotels outside your set
ChatGPT cited the hotels’ Google Hotels and Google Maps listings. Gemini cited Agoda, Booking.com, Trip.com, Expedia and Google, plus travel blogs such as Nomadic Notes, Luxury Escapes and Check in Chill.
If it’s true, say you are a boutique hotel that suits couples, in your Google profile, your Booking.com and Agoda descriptions and on your website. The assistants left you out of exactly those questions, and your reviews already back it up.
AI answers change from run to run, so we track the trend each week. Nobody can guarantee what an assistant recommends.
What your competitors do that you can copy, and where we would spend first. Search volumes for local hotel searches are added at the next refresh.
Puts your own rate beside Agoda for guests already looking at you. No ad spend.
Once your rate is live, a brand campaign keeps guests searching your hotel name on your site, not an OTA listing.
Your design is what guests praise most. It is also what weekend visitors share.
Replies are public content: they show care, and answer the parking and distance questions before the next guest asks.
Replies to guest reviews on Trip.com.
Reply to every review, in the guest’s language. We draft them for you.
Sells its café and library and its walk to the main mall.
Lead with your lobby café, and give exact Grab times instead of leaving distance as a complaint.
Owns one signature image: breakfast by the pool.
Pick one signature shot (a room or the café) and use it as the lead photo everywhere.
List on 8–18 booking sites, so they fill more of the Google Hotels page.
Add the Expedia group and Trip.com through your channel manager.
| Measure | At start | Now | Target | |
|---|---|---|---|---|
| Your rate on Google | Not listed | Not listed | Listed, same as Agoda | |
| Booking sites on Google | 2–5 | 2–5 | 8 or more | |
| Replies on Trip.com | None visible | None visible | Every new review | |
| Trip.com rating (reviews) | 9.3 (315) | 9.3 (315) | 9.3+ (330+) | |
| Website clicks and calls from Google | Not connected | Not connected | Tracked monthly |
We cannot see your bookings, so the value is an estimate from the numbers above. Give us manager access to your Google Business Profile and we track website clicks, calls and booking clicks each month.
A small design hotel on a quiet street close to the old town. Spacious, spotless rooms, from king rooms to a family room with a terrace, a café in the lobby for your morning coffee, and a team guests mention by name. A short Grab ride from the night market and the main mall, and far enough from the noise to sleep well.
Slow mornings with us: coffee from our lobby café, a quiet street outside, and the city a short ride away when you are ready. Book on our website for our best rate.
We are on a quiet street off a main road, a short Grab ride from the night market and the main mall. Parking on site is limited, so message us before you arrive and we will help you plan.
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